The SHOWTIME® hit Yellowjackets broke through to audiences with shocking storylines that went there and had fans buzzing. In lieu of traditional cozy and warm yule logs posted on social during the holidays, Yellowjackets went in the opposite direction with The Anti-Log.
On the Winter Solstice — the longest and coldest night of the year — Yellowjackets warmed up the hive by launching the wintery second season’s social campaign with a unique spin on a Yule Log. There’s no homey, crackling fireside here — just the cold, the snow, and the dead of winter set to the series’ music and sound design, complete with audio easter eggs teasing dialogue from the upcoming season.
Social channels drove to YouTube, where a platform hack hid the series’ mysterious rune, visible only when scrubbing through the video. Because even though The Yellowjackets can’t fast-forward through winter, it doesn’t mean you shouldn’t try…
