As the SHOWTIME® marketing campaign for season two of the buzzy and fan-favorite series, Yellowjackets, kicked into full gear, the fans wanted one thing and one thing only: a trailer. But if we know anything from Yellowjackets, it’s that The Wilderness demands sacrifice, so SHOWTIME® allowed fans to “summon” the first teaser in an unconventional, cryptic cross-platform social activation.
Before dawn on Friday the 13th, an eerie single candle live-streamed on YouTube, Twitter & Instagram from a replica of the Yellowjackets' cabin Legion built for a photorealistic take echoing Season 1's iconic seance.
As the candle melted down for 60 minutes and the sun rose through the window behind it, fans were prompted to “Make an offering." Talent, @TwitterTV, other SHOWTIME® series, and shows within the Paramount Global family joined in the fun and made their offerings alongside the fans.
Community engagement replied in the mysterious, ambiguous tone of the show, telling followers that: “The Wilderness appreciates your sacrifice” and reminding fans that they wouldn’t be hungry much longer until the candle burned down and fans’ prayers were answered with a gift from the spirits: The “Darkness” Official Teaser.
But for those fans who went above and beyond with their offerings? Their sacrifices were rewarded with entry into THE ACOLYTES, an Instagram Close Friends list that honors our most devout followers with exclusive content they can only get by proving their devotion to The Wilderness.
